Strong branding
We are a household name and the oldest private franchise in the country which owns the eighth largest Argentine private bank in terms of loans.
Cultural & digital
transformation
Placing the customer at the center of all we do, we are advancing on the implementation of a deep cultural and digital transformation across our company, scaling the adoption of agile working methodologies, leveraging digital marketing and AI capabilities, as well as cloud services.
Customer service
model evolution
We are accelerating our transformation initiatives across channels deepening our omnichannel model. This includes developing a modern technological architecture, evolving our bank branch model and adding API capabilities to connect to third parties and prepare for open banking. All while improving the customer journey and driving efficiency.
Building a service ecosystem
We continue to build our ecosystem integrating our service offerings and adding partnerships, enhancing CX. All while driving synergies among our different verticals, increasing customer loyalty and pursuing cross selling initiatives.
With the aim of expanding our markets, we are starting to embark on selective regionalization initiatives leveraging our proven capabilities.
Strong track record
& solid capital base
In addition to organic growth, we have significantly increased our business through acquisitions expanding 25 times our loan market share to 5% of the private financial system between 2002-2020. Strong liquidity and an adequate capital base support our growth initiatives.
Operating in a healthy
and underpenetrated
financial system
The Argentine market is one of the least penetrated financial systems in Latin America, with a fragmented, competitive landscape. This situation presents a number of growth opportunities, as the country resumes its stabilization process. We are well positioned and constantly evolving to capture these growth opportunities given our focus on a differentiated customer experience.