Our Purpose

Our Purpose

Our Purpose is to Power Your Dreams, guided by our Vision of being a Financial Group focused on you, recognized for its agile, simple, and friendly way of operating

We focus on understanding the needs of our clients with the aim of providing them the best customer experience while empowering our teams to achieve this. By offering the best technology in financial and non-financial services, we seek to develop close and lasting relationships with them.

We are committed to our customers, teams, communities and investors to grow sustainably, protecting the environment and pursuing our business strategy in a socially responsible manner and assuming a strong role in the development of our country.

Together, we work to be an agile, innovative and competitive services group that helps to power your dreams.

Our Values


We generate organizational capabilities to be leaders in the markets we focus on.

We believe in:

  • Leading by example
  • Dreaming big
  • Training and developing our teams
  • Exceed our own goals


We challenge limits in search of new solutions that add value and increase competitiveness.

We believe in:

  • Improving our customers´ experience
  • Looking at the future without neglecting our present
  • Being flexible and open


We provide quick and quality responses using available resources responsibly and sustainably.

We believe in:

  • Focusing on processes that add value
  • Recognizing initiatives that seek continuous improvement
  • Managing cost structures carefully


We aim to simplify our customers' lives.

We believe in:

  • Respecting our customers' time
  • Operating through robust and simple processes
  • Making decisions as close as possible to the customer's point of interaction


We answer with sustainable solutions to our customers and to stakeholder communities´ demands.

We believe in:

  • Doing everything with passion
  • Respecting agreements made
  • Fostering close relationships
  • Putting ourselves in the customer's shoes
  • Exceeding expectations


We listen to and understand the needs of our customers and promote constructive personal and business relationships.

We believe in:

  • Treating others as we would like to be treated
  • Engaging in dialogue and building from diversity