Strong branding
We are a household name and the oldest private franchise in the country. We own the seventh largest Argentine private bank in terms of loans and have been listed on the NYSE and BYMA since 2016.
Cultural & digital
transformation
Placing the customer at the center of all we do, we have implemented a deep cultural and digital transformation across our company, adopting agile working methodologies to drive innovation and efficiency.
Customer service
model evolution
We are accelerating our transformation initiatives across channels by deepening our omnichannel model. This includes developing a modern technology architecture with cloud services, evolving both our physical and virtual branch network, and incorporating API capabilities to integrate with third parties and prepare for open banking. We are also leveraging AI to optimize the customer experience across all touchpoints, integrating WhatsApp with Generative AI as a service channel, and continuously improving NPS and processes to drive greater efficiency.
Building a service ecosystem
We are building an ecosystem that integrates products and services into a SuperApp, continuously growing and evolving with solutions designed to deliver real value to people, bringing innovation into their everyday lives. Strategic partnerships expand our value proposition, while synergies across our verticals and subsidiaries foster loyalty and drive cross-selling initiatives.
Strong track record
& solid capital base
In addition to organic growth, we have significantly increased our business through acquisitions, expanding 20 times our loan market share since 2002. Solid liquidity and a strong capital base support our growth initiatives.
Operating in a healthy
and underpenetrated
financial system
The Argentine market is one of the least penetrated financial systems in Latin America. This presents significant growth opportunities as the country is resuming its growth trajectory. We are well positioned and constantly evolving to capture these opportunities, leveraging our focus on a differentiated customer experience.